Thursday, November 20, 2014

The Mission

Every business is meant to have a mission statement.  It's in business planning 101.  But now that we have opened and the ball is rolling, I thought it would be a great time to really evaluate the mission of our business. Is it accurate?  Does it reflect what we are really trying to do?  Are we being true to it?

Our mission is to provide a high quality low cost service to the community, namely spay and neuter.  Simple enough.  That's our mission.  That is what we are doing.  But to fully understand the mission, we need to get into the how and the why- anyone can come up with a what, but the how and the why are the meat and bones of it.

How can we do this?  How can we give the same quality and charge less?  We have been asked this question numerous times by other veterinarians and clients alike.  It's quite simple- repetition leads to efficiency and perfection.  When you do one specific thing (spay and neuter surgery) for as long as my partner and I have, and you hire a staff that has been involved in this one thing (operating a spay/neuter clinic) for as long as they have, you end up with a clinic that moves fluidly in all aspects of our day- from the paperwork and admissions, to the animal care, to sending every pet home to their family safely at the end of the day.  When you have a staff with that much experience, we know what works best- from scheduling and software, to anesthetics and surgical techniques.   When you dedicate yourself to one thing (spaying and neutering) you take the other overhead (xray/ultrasound/in house labs etc) out of the equation, this allows you to charge more competitively for your services.  It's simple economics.   With experience comes efficiency and perfection.

Now the really nitty gritty stuff...the why.  Why do we do what we do?  To make money?  Because animals are cute and cuddly?  Well... yes, and yes.  We all need money to live and to eat, and if you are in animal care of course you think animals are cute.  The real why?  Millions of animals are euthanized every year in the United States.  Countless cats are dumped into feral colonies, and thousands of pets are surrendered to shelters everyday.  These shelters are already inundated with homeless animals.  If more people spayed and neutered their pets, less animals would die in shelters.  Spay and neuter needs to be on the front lines of the battle to curb pet overpopulation.  Spay and neuter services should be accessible to everyone.  Spay and neuter services should be convenient and affordable.  And spay and neuter services should always be high quality.  That's the why.  Also, animals are cute and cuddly.

We are truly happy to finally be open and offer our services to you.

We hope to see you soon!

Dr. Hancock

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